Asos Takes 1 Billion Pound Sales In The Last Four Months Of The Decade After A Record Black Friday | The independent


Asos Revenue exceeded £ 1 billion in the last four months of the decade as online fashion retailer was lifted by a record Black Friday.

Retail sales reached £ 1.07 billion in the period ending New Year’s Eve.

Meanwhile, the group’s total revenue, which also includes third-party revenue, rose to £ 1.11 billion.

Both measures were 20 percent more than the previous year.

The company said it had managed to “regain momentum from customers,” especially due to its best Black Friday on record. He did not disclose how much of his clothing was sold at a discount or what sales there were that day.

CEO Nick Beighton said: “Asos has had an encouraging start to the year. Strong customer acquisition activity, supported by strong operating performance, has driven good momentum in all of our markets. ”

Asos kept its outlook unchanged for the entire year and said it would focus on trying to retain new customers who have started using its website.

The UK, while still the most important single market for the company, lost some of its revenue share.

UK retail sales reached nearly £ 409 million, up 18 per cent from the previous year, but international retail sales were up 22 per cent, including a 23 per cent increase in the US.

It means that the UK’s share of retail sales is 38%, up from almost 39% the year before.

“Like us said In October, the focus for this year is to further enhance our capabilities and leverage the investments we have made, ”said Beighton.

The company shipped 27.7 million orders in the four months, a 20 percent increase over the same period in 2018. Meanwhile, 23 percent more visits were recorded to its website.

EU Retail sale sales increased 21 percent to £ 332.5 million.

Beighton added: “We remain confident in our ability to seize the important opportunity that lies ahead.”



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