A radical transformation of the economic model. Barcelona wants neighborhoods where people can live, work and visit. This is one of Barcelona’s main objectives in launching the Green Deal: the economic roadmap for 2030. The government team has carried out an exhaustive analysis of how the reactivation of the city should be approached after the pandemic. And he identified elements that will be essential to this journey now underway: economic competitiveness; durability; social equality; green and digital transition; future jobs and more.
These are just some of the main challenges facing the planet – to which have recently been added disruptive phenomena such as the pandemic – and the increasingly rapid evolution of these challenges requires an increased planning effort. , innovation and investment. It is in this context that Barcelona starts from an advantageous situation due to its pioneering position in European-level investments and its geographical location, transforming it into a hub with very diversified connections.
From culture and logistics to attracting talent and investing in tourism, Barcelona is the ninth most attractive city in the world to live, travel and visit according to the latest World’s Best Cities report – and the fifth best city on the planet to create startups (EU-Startups 2020). If we focus geographically, Barcelona takes third place as the ideal city to create a startup – according to the European body in charge of monitoring the ecosystems of these companies, Startup Heatmap Europe.
And that’s because Barcelona City Council is strongly committed to establishing its International Welcome Desk, strategically located in the [email protected] district, as a welcome gateway to attract international talent, researchers, investors, entrepreneurs and highly qualified professionals. the [email protected] The district has been an economic engine for the city for 10 years, even in times of crisis. And the town hall intends, within the framework of the Green Deal, to give it new impetus as a strategic point for the future of the city.
As for the entrepreneurship ecosystem, the Catalan capital rose to seventh place in the European ranking for attracting investments in technology companies and quadrupled the amount of investments received in 2021, reaching 1.5 billion euros. euros according to data published by the State of Atomico. of European technology.
But the assets to be consolidated and the acceleration of the pace of our time require constant reflection and revision of the assets of the city. What are the main challenges and great opportunities? Where is Barcelona’s economic future headed? How does the city see itself as 2030 approaches?
Barcelona will create more than 120,000 jobs under the Green Deal roadmap between this year and 2030. And to do this, the city council has established five main economic poles of attraction and seven strategic sectors.
The Zona Franca, Montjuïc, downtown Barcelona, the [email protected] district, the hub of Besòs and the scientific node of the southern diagonal. Barcelona’s economic diversification strategy will depend on these six poles. No other city in the Spanish state is in the position in which the Catalan capital is to achieve this.
The commitment to digital businesses, the culture sector and cultural industries, local commerce, respectful and responsible quality tourism towards the community, the establishment of the electric car as an element of mobility and the ongoing commitment towards the green economy, which now also includes the sea, are the seven sectors covered by the Green Deal.
And how will all of this be done? With public-private partnerships as a spearhead. Barcelona City Council aims to create a range of opportunities for private initiatives to lead to natural growth from an investment and economic perspective. Public-private partnerships should encourage investment and ensure that companies, universities, research centres, researchers, international talent, etc. place Barcelona at the top of Europe as a pioneering city in terms of innovation.
Many of these questions are included in the summary of the second Barcelona REACT 2022 conference, an event taking place at the Disseny Hub in Barcelona from March 30 to April 1, bringing together hundreds of representatives from local, national and international economic sectors and putting featured more than 60 speakers. , which will reflect on the economic promotion of our city in the perspective of the 2030 Agenda.
REACT Conference. The Green Deal until 2030
Barcelona REACT 2022 will be an event open to residents of the city and sectors involved in the development of Barcelona. It will include analyzes of initiatives such as the economic restructuring of the city centre, cultural links with Latin America, the integration of creativity and design in the industry, the opportunities of the sports technology sector and the promotion innovation and various strategic areas for economic development. All these projects covered by the Barcelona Green Deal aim to make the city more competitive, sustainable and fair over the next few years.
For more information on Barcelona REACT 2022 and to register for the conference, please visit barcelona.cat/react.