Have your say on Marlborough’s economic future


Fast forward 10 years and Marlborough has a thriving economy in balance with a thriving environment and vibrant communities.

This is the vision of the draft Marlborough Economic Wellbeing Strategy 2022-2032. The strategy is released for consultation today and the public has until Monday, May 9 to submit comments.

Councilor David Croad, who holds the economic development portfolio, said the council’s economic development team facilitated the development of the new strategy in conjunction with industry sectors, the Marlborough Regional Skills and Leadership Group , investors, entrepreneurs, mentors and advisors, to plan and improve the region’s economic future.

“This is an exciting plan for the future of Marlborough. It’s not a Council plan as such – it’s a draft strategy created by many of Marlborough’s key industries,’ he said. “We now invite the broader business community and the public to speak to help inform the final regional economic strategy.”

The draft strategy sets a direction for the development of Marlborough’s economy, which includes its current thriving sectors as well as some new emerging sectors such as technology and innovation. It was adopted at today’s full Council meeting.

“The past two years have been extremely difficult for some industry sectors, but the pandemic has also created new business opportunities,” Clr Croad said.

“Our primary industries – viticulture, agriculture, forestry and fishing – along with the science and technology and construction sectors have been the foundation of Marlborough’s strong recent economic performance.”

“Last year, the Council signaled its intention to further support our economy by increasing its investment in economic development by $100,000 per year. »

“This funding continues to strengthen key areas such as start-up support through Business Trust Marlborough, economic data from Infometrics and Smart+ Connected industry collaboration.

“New projects include Marlborough’s first start-up weekend, Innovate Marlborough, screen promotion and talent attraction.”

Economic Development Portfolio Manager Dorien Vermaas said the strategy provides a vision and direction for the future with a focus on improving wellbeing and productivity in Marlborough.

“Marlborough needs an integrated economic development strategy involving all industry sectors working together towards a single vision. It’s an exciting time to look to the future and see how we can work together through collaboration, innovation and the adoption of new technologies.

“This is a watershed moment for Marlborough and that’s what we hear there when we talk to businesses, business service providers and industry bodies. People say we need a common economic vision that will help build our resilience, support new and emerging industries, and improve well-being.

“We live in a time of great change globally and Marlborough must be prepared. This strategy will help Marlborough create a new vision for itself and a plan for the future.

The strategy covers seven key areas:



· Forestry and wood processing

· Screen and creative industries

technology and innovation

· Wine

Maori economy

“A key objective of the strategy is to accelerate cross-collaboration between industry sectors to achieve efficiencies and increase productivity. We also want Marlborough to become a recognized leader in agri-tech solutions in wine, viticulture and aquaculture across Australasia, and we want to develop an economic well-being framework for the region.

“Although Marlborough is a prosperous region, we have our share of challenges. Our region ranks last in the national business creation rate and the proportion of our young people who are not in school, employment or training is 9%, one of the highest in New Zealand. We have a great opportunity to reverse these statistics.

“We also face the headwinds of climate change, a lack of skilled labor and a relative scarcity of housing. We need to expand our attraction campaign to counter our aging population and also attract investment in education and medical services. »

“We have many exciting projects underway at Marlborough – Sawmill Studios’ film industry proposal and scoping plans for a new ‘Tech Hub’ are just two examples.”

To read the draft strategy and make a submission, go to: www.marlborough.govt.nz/your-council/have-your-say-consultations

The deadline for comments is Monday, May 9 at 5:00 p.m. The submissions will then be considered and the Board will adopt the strategy at the end of June.

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