Is it time to dust off your recession manual? – Economic analysis

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I was looking forward to a throwback to the Roaring 20s I was promised as global economies emerged from the post-Covid shadows, but it seems we’re talking about a time of economic prosperity and the evenings Great Gatsby-themed weeklies have been replaced with debates around deteriorating economic indicators. JP Morgan CEO Jamie Dimon cited coming storm clouds in a recent customer call at odds with Blackrock CEO Larry Fink, who called for calm.

As prices continue to soar, consumer confidence weakens and the cost of borrowing rises, some say a downturn is already upon us.

Unfortunately for readers, I won’t be drawn to what lies ahead. The difficulty of forecasting is perhaps best assumed in the quip that economists predicted six of the last two recessions. However, as fiscal season approaches and for marketers on the call, I would recommend that they consider further reading on how to manage their marketing strategy should a recession materialize. Look no further than the brilliant Mark Ritson and a recent Marketing Week article on the nine steps marketers should take to survive the dark times ahead.

The content of this article is intended to provide a general guide on the subject. Specialist advice should be sought regarding your particular situation.

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Strategic planning in a post-pandemic era

A. Karitzis & Associates LLC

The impact of the coronavirus (Covid19) outbreak is unprecedented and is considered to be one of the biggest economic downturns in recent history.

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