Qatar Tackles ESG to Create Sustainable Business Model, Report Says


A new environmental, social and governance (ESG) intelligence report produced by Oxford Business Group (OBG), in partnership with LuLu Group International, outlines how policymakers are tackling local and global environmental and social challenges as the international spotlight shines on the country as host of the 2022 FIFA World Cup.
Titled “Qatar’s Sustainable Economic Transition”, the report describes the company’s holistic approach to creating a more sustainable economic model in the country in an easy-to-navigate and accessible format, supported by data and infographics.
The report examines how the National Environment and Climate Change Strategy released in 2021 is guiding progress towards responsible consumption and more sustainable use of natural resources.
As Qatar is particularly vulnerable to climate change due to its geographical position, the report shows how food production in Qatar is being made more sustainable, both through the use of innovative production techniques and also through the strategies of producers and food retailers to bring food to market. .
Elsewhere, the report discusses Qatar’s transition to a circular economy, highlighting the importance of effective waste management and recycling, as well as progress and targets, such as reducing the rate of waste generation below 1.6 kg per capita/day and the recycling of 15% of all waste. solid waste by the end of 2022.
The report also examines Qatar’s efforts to host the first-ever carbon-neutral FIFA World Cup in November and December this year in an interview with Hassan al-Thawadi, Secretary General of the Supreme Committee for Delivery and Legacy. . Al-Thawadi said the tournament was not just about providing a sustainable event, but a blueprint for the country’s sustainable future.
On social issues, the report examines Qatar’s human capital development efforts and the importance of food security for social stability, with a particular focus on the progress the country has made in improving self-sufficiency. in key food products.
The report also highlights the positive social legacy of the 2022 FIFA World Cup, with a focus on efforts to improve public health and wellbeing, sports and community facilities, and participation. sport in all segments of society.
Qatar’s progress in improving transparency and accountability in the business and legal environment, as well as strengthening anti-corruption measures, are among the key topics analyzed in the Governance section of the report.
Here, the report also provides details on the importance of data protection in the FMCG sector and how the growth of e-commerce requires enhanced data security for customers and retailers.
The report details LuLu Group International’s efforts in its ESG journey, as it seeks to become a carbon-neutral company by 2050. The company’s notable progress is documented in reducing and recycling waste, improving energy efficiency at points of sale, providing customers with sustainable packaging and bag options and expanding access to affordable and nutritious food. LuLu’s work to support national efforts to overcome pandemic challenges and improve national food security is also covered.
The ESG Watch Report includes an interview with Dr Mohamed Althaf, Director of LuLu Group International, in which he discusses the importance for business leaders to adopt an ESG strategy adapted to the national and sector context.
“It is important to ensure that ESG objectives are aligned with the company’s broader business objectives. As such, it is necessary to put in place an ESG framework that complements and strengthens existing business units. Corporate strategists should consider how ESG objectives can be adapted to meet local market requirements and align with the national economic development plans of the countries in which they operate, such as Qatar Vision 2030,” said Althaf.
Jana Treeck, OBG’s managing director for the Middle East, said Qatar’s concerted efforts to build a more sustainable economic model are generating new opportunities for business and investment in emerging industries.
“Hosting the first-ever carbon-neutral FIFA World Cup in Qatar this year provides the country with an international platform on which to showcase the progress it is making towards sustainable economic development.
“National strategies and policy guidelines are creating opportunities in environmentally sustainable and social impact business areas, such as clean energy, waste management and agricultural technology. Such opportunities are mutually beneficial for investors and society,” she said.
This Qatar ESG Intelligence report is part of a series of bespoke studies that OBG is currently producing with its partners, along with other highly relevant research tools, including a range of future preparedness reports, articles on the outlook for growth and recovery specific to the sector. and interviews.


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