Quality cement paves the way for a brighter economic future


By ensuring that high-quality cement is used in infrastructure projects, South Africa is investing in a stronger future, says Richard Tomes, director of sales and marketing at AfriSam, a leader in building materials. .

“With our history stretching back 87 years, AfriSam has maintained a strong focus on quality, which is now paying dividends in terms of the structures on which our people and our economy rely,” Tomes says. “By putting the best quality materials, expertise and technology into our products, we are paving the way for a brighter and more reliable future. “

The pursuit of quality is closely linked to suitability, he says, ensuring that a range of cements are available for defined applications. In the housing sector, AfriSam has raised the bar with the quality of its all-purpose cement so that it can be used for multiple purposes within this segment.

“Contractors and homeowners want to rely on cement that will last, so problems like wall cracks don’t happen,” he says. “At the same time, some users in this market may not have a high level of expertise, which puts them at potential risk if they choose the wrong cement for the job.

Mixing concrete with a cement that has been developed solely for plastering, for example, could compromise the integrity of the structure. To completely avoid this risk, AfriSam All Purpose Cement meets high specifications that allow it to be used for any residential construction application.

“Road construction is another application where quality cement provides many benefits that end users rarely see or think about,” he says. “AfriSam’s Roadstab is a specialty cement that allows contractors to create a solid foundation for a longer road life, while also giving them delayed setting time to perform the necessary mixing and compaction. “

Likewise, large structures need a cement that will reduce the heat differential between the interior and exterior of a large mass of concrete so that cracking does not occur. Special cements to achieve this have enabled South Africans to build vital structures like dams and wind farms, essential to our economic development.

“As we begin to face the global challenges of climate change, it is not enough to just focus on the quality of the cement products themselves,” says Tomes. “We must innovate in the manufacturing process of these products, for a more sustainable future. “

He points out that AfriSam’s commitment to people and the planet has ensured that quality processes have reduced the company’s carbon emissions well below the international average for cement producers. It has even contributed to water savings by developing cements that consume less water when mixed to produce concrete.

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