The National Business League (NBL) will launch the Black Economic Freedom Movement to help digitize 1 million black businesses by 2028

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PR Newswire

TUSKEGEE, Alabama, August 23, 2022

The nation’s first national organization for black businesses celebrates its 122nd anniversary at the home of founder Booker T. Washington during National Black History Month

TUSKEGEE, Ala., August 23, 2022 /PRNewswire/ — A campaign that aims to improve the digital capacity of one million Black-owned businesses and increase their revenue by engaging customers through technology is introduced in Tuskegee on the occasion of the 122nd anniversary of the National Business League (NBL).

Booker T. Washington founded the National Negro Business League in 1900 with the … Eleventh Annual Convention, New York City, New York, August 17-19, 1910.

National Business League to launch Black Economic Freedom Movement to help digitize 1 million black businesses by 2028

A historic announcement will be made August 22 and 23 relating to a project the NBL is running in partnership with sponsor American Express. The goal is to get 1 million Black-businesses belonging to the digital economy by 2028. The five-year campaign, the Black Economic Freedom Movement, will begin in January 2023 revive the NBL with local municipal chapters in all 50 states and internationally. It will start with a $1.3 million newly designed organizational technology platform that has been developed to serve as a catalyst for digital transformation and empowerment of Black– owned companies.

dr. Ken L. Harristhe organization’s 16th National President and CEO, said: “As we pivot to a post-pandemic economy, on the cusp of an extreme crisis Black racial injustice, the National Business League has jumped two feet into the digital age. For Black companies on a global scale, the revolution will not be televised; it will be digitized.”

Industry research has shown that 40% of Black-owned businesses either permanently closed or were in disrepair, significantly hampered by the digital divide, during the COVID pandemic. A key factor in the decline of Black-owned businesses were the inability to access technology and consumer mobility demands to purchase goods, goods, products and services online – in addition to Black business owners face insurmountable economic, systemic, and institutional barriers that have historically impeded growth and development.

“When the founder of Tuskegee Booker T. Washington envisioned the National Business League, he wanted to create economic empowerment opportunities for Black businesses through collaboration,” said Dr. Charlotte Morrispresident of Tuskegee University. “We are honored to be part of an anniversary celebration marking 122 milestone years while partnering with sponsor American Express to ensure our community has the tools to thrive in an ever-changing digital environment.”

The National Business League’s vision is to grow and drive the right digital ecosystem for 3.2 million Blackprivately owned businesses to thrive across America and internationally. The campaign will start with the regional offices of the BNL in Detroit, Atlanta and Los Angeles and the national headquarters of washington d.c.then move on to the largest NBL locals in cities, historic towns, and settlements with the highest concentration of Black– owned companies.

The three-point campaign goal of the Black Economic Freedom movement includes

  • League Digitization:
    The National Business League will become one of the first national business associations in the United States to go fully digital with a $1.3 million upgraded technology infrastructure including redesigned website, online chapter portal, mobile app, virtual meeting and webinar tools, social media platforms, resource marketplace and LMS .

  • Digital-ready assessment tool:
    The National Business League will launch its digital-ready online assessment tool to assess its members’ digital readiness in the marketplace while making a concerted effort to connect technology and mobility resources to help reduce the digital divide for Black companies and start-ups.

  • Market of digital resources:
    The National Business League will also be rolling out online resources to help Black businesses and professional entrepreneurs will go digital over the next five years providing members with a digital marketplace to help them educate, promote, grow and hire in cities and chapters

“The city of Tuskegee is proud to co-host the National Business League for the 122nd anniversary celebration and historic announcement of black economic freedom,” said Lawrence F. Haygood, Jr.Mayor of Tuskegee, Alabama. Haygood also said, “The NBL and the city, in partnership through the Tuskegee Chapter of the National Business League, look forward to continuing a long tradition of support and being a historic beacon for locals. Black companies in Tuskegee while being an integral part of the league’s national movement.”

Activities to celebrate the 122nd anniversary of the LNB, August 22-23, 2022 (Guest media)

  • WELCOME RECEPTION: Reception and visit of the Tuskegee History Center (Monday, August 22, 2022, 5:00 p.m. – 6:30 p.m. CST)

  • BOOKER T CITIES PLAY: Booker T’s Towns play at the Tuskegee Repertory Theater (Monday, August 22, 2022, 7:00 p.m. – 8:30 p.m. CST), 201 Main Street South, Tuskegee, Alabama

  • NATIONAL PRESS CONFERENCE: National Business League Press Conference: The Oaks, Booker T. Washington old house, Tuskegee University905 Montgomery Road (Tuesday, August 23, 2022, 10:00 a.m. – 11:30 a.m. CST)

  • BIRTHDAY LUNCH: The NBL’s 122nd Anniversary Black Business Luncheon at Logan Hall, Tuskegee University Campuses (Tuesday, August 23, 2022, 12:00 p.m. – 1:30 p.m. CST)

  • BOOKER T. WASHINGTON’S TOUR: Visit the Booker Taliaferro Washington Sr. Tuskegee Airmen Monument, Grave and National Historic Sites (Tuesday, August 23, 2022, 1:30 p.m. – 2:30 p.m. CST)

About the National Business League

Booker T. Washington founded the National Business League on August 23, 1900. It is the first and largest non-profit, non-partisan and non-sectarian organization Black country trade and professional association. It has 120,000 members nationwide and 125 Fortune 500 partner companies, with regional offices in Atlanta, Georgia, Detroit, Michiganand Los Angeles, Californiaand seat at washington d.c., as well as city league chapters in all 50 states and internationally. The organization represents the interests of 3.2 million black businesses across United States and abroad. Website: http://www.nationalbusinessleague.org

About Tuskegee University

Tuskegee University is a private, historically Black land grant university in Tuskegee, Alabama, whose mission has always been to serve people. Insisting on the need to educate the whole person, that is to say the hand and the heart as well as the spirit, Dr. Booker T. Washington founded this institution. www.tuskegee.edu

Media contacts:

Thonnia Lee, Tuskegee University
(334) 724-4553, [email protected]

Tamekia NixonNational Business League
(313) 510-3781, [email protected]

Official logo of the National Business League (PRNewsfoto/The National Business League)

Official logo of the National Business League (PRNewsfoto/The National Business League)

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SOURCE The National Business League

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